Media & Entertainment Industry Insights Report For this edition of the “Media and Entertainment Industry Insights Report,” Salesforce surveyed 350 industry decision makers worldwide to discover: How media and entertainment organizations continue to adapt to increasing consumer demand for better and personalized experiences How economic uncertainty is impacting plans for investments in people, processes, and…
Trends in AI for CRM Each year, Salesforce conducts studies to help professionals across roles, industries, and geographies understand the trends most relevant to them. This special report aggregates data from multiple double-anonymous Salesforce surveys conducted between February 2023 and April 2024. These surveys generated thousands of responses from business decision-makers, technical decision-makers, and the…
AI in Action 2024 Let’s get real about AI. What’s working? What’s not? And most importantly, what can you do to get ahead? We partnered with The Harris Poll and surveyed 2,000 companies from across the globe about their AI initiatives. The result is AI in Action 2024, a data-rich report that delivers a composite…
