Consumers have grown to expect that businesses streamline their access to goods and services through digital-first experiences. For the most part, organizations in retail, hospitality and other industries have made significant strides in their digital transformation (DX) efforts to create an engaging customer experience (CX). Health insurers, however, are one of the most prominent outliers when it comes to keeping pace with customer expectations.
According to a recent Deloitte report that surveyed prominent health plan technology leaders—insurers are doing a poor job of realizing their vision of superior customer experience through digital transformation.
What healthcare plan members are looking for is a “seamless, personalized, and secure experience”; what they are finding, though, is a disconnect between expectation and reality is particularly true of claims-related customer journeys.
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